ZDC, which is ZOL Data Center, published a research on China netizen mobile app usage in 2013. By collecting 659 effective questionnaires out of 669 from ZOL website, ZDC released the key findings of their app usage report.
Key Findings
Chinese smartphone users surpassed 98%, during which about 60% were Android users.
Most users installed more than 20 apps, iOS users tended to install more apps.
80% smartphone users’ frequently used apps were below 10, 60% Android owners often used 5-10 apps. iOS had relatively high app usage frequency.
Most people downloaded apps from third-party app stores, iOS and Windows Phone users were more likely to download from app store of the system.
IM and SNS apps were the most popular apps, with 90% installation rate.
70% users hadn’t downloaded paid apps, Android users had the highest rate of not downloading paid apps.
Most users paid below 20 yuan (USD 3.26), Android users paid the least for apps.
Mobile users were inclined to pay for game apps.
Android users were most unlikely to pay for apps in the future, enough free apps became the main reason for not paying.
