Double 11 , the Bachelor’s Day in China, has become a shopping carnival year by year, millions of people are purchasing at the same time. You really don’t have time to choose and pick, or your favorite products would be sold out in a few seconds.
Consumers have learned to add favorites in shopping cart in advance, then when the time comes, all they need is to hit purchase button and pay for it. By November 5, 2013, more than 80 million people had added their favorite products in shopping cart, and over 15 million gained “red-envelops” (cash coupons) through Tmall, mobile Taobao and Laiwang (a wechat like social network app launched by Alibaba).
In comparison with last year, 2013 Double 11 becomes even more popular, over 20,000 enterprises joined the big sale with more brands and products categories. Except for the big discount, many stores have different attractive for consumers, such as diamond gifts, inviting pop singer to be customer service and so on.
Consumers obviously couldn’t wait for that day, many consumers have paid front money for products. By November 4, 2013, about a million customers paid front money in Tmall, and the final payment would reach 1 billion yuan (USD 163 million).