According to Enfodesk, China B2C market reached 162.4 billion yuan (USD 26.47 billion) in Q3 2013, with a 3% QoQ increase and a 50% YoY increase.
China online sale reached 415.3 billion yuan (USD 67.7 billion) in Q3, 41% more than 2012. B2C occupied 39% of total online sale, catching up with C2C market.
Tmall, Jingdong and Suning remained the top 3 B2C enterprises. Tmall and Jingdong both increased by 0.3%, reaching 49.2% and 18.3% share. Tencent’s QQ buy and 51buy market shares went up a little due to large traffic driving from Tencent platforms.
In Q3 2013, B2C independent sale market concentration increased, top 3 enterprises’ market shares together occupied 54.5%, increasing almost 2% compared to Q2. Jingdong led the market with 38.8%, 1.2% more than Q2; Suning ranked the second with 9.9%; Amazon China remained the third with 5.8%, but dropped slightly in Q3.