According to Enfodesk, in Q3 2013, China online video advertising revenue reached 3.25 billion yuan (USD 530 million), 13% more than Q2 2013 and 23.1% more than last year.
In Q3, online video websites played many TV series, talent shows and self-made drama, therefore average watching time and frequency all increased handsomely which in return drove the growth of advertising. In the meantime, mobile video advertising business value attracted more attention. Youku and iQiyi increased advertising revenue by prolonging pre-roll ads.