Email user coverage in China was 125 million, far less than online shopping and search engine. But the average visit duration was 79.6 seconds, longer than online shopping and search engine.
However, email marketing might not look so optimistic. 67.37% respondents said they only used work email, and 25.83% mainly used work email. Merely 5.2% used personal email only.
Email users in China were not fans of non-work emails, 32.53% delete non-work directly, work email only used for working. 33.56% checked the titles and senders information, those were defined as ads would be deleted directly. 26.5% would read the emails first then decide whether or not to delete. Only 6.15% were interested in the emails.
Email marketing appeared to be very difficult in China.