iResearch announced a report on Chinese mobile payment behavior 2013. According to the report, only 20.7% mobile users said they knew nothing about mobile payment. More than 70% said they had a certain knowledge of mobile payment.
However, 71.2% said they never used mobile payment. Mobile users who used mobile payment a lot only occupied 6.3%.
Besides, the report founded that consumers who used mobile payment 1-2 times a month occupied 17.3%. Nearly 8% said they used 3-6 times a month.
29.4% users could accept the amount of a single transaction below 100 yuan (USD 16.33), and 31.5% could accept between 101-300 yuan (USD 16.33-48.98). 39.1% were willing to pay more than 300 yuan (USD 48.98) in a transaction.
Most mobile users chose third-party payment, with 85.9%. Followed by banks with 63%.
62% chose to use mobile payment for its convenience, and 57.6% for its safety. However, people who didn’t use mobile payment because of safety occupied 71.7%, and 47.6% didn’t use it for low popularity.
As for users expectation of mobile payment, 78.1% hoped to improve the safety. Quite a lot of consumers hoped there could be relative law protection, and improvement of transaction efficiency, etc.