Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu.
Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the invalid clicks. The tool could help users to optimize the ad campaign settings, and get more conversions with the fixed cost.
This tool supports four types of conversions:
- Conversions set in Baidu Analytics
- Conversions in Baidu Shangqiao, Baidu’s online chat tool
- Continuous visits to deeper pages after landing
- Conversions set in other third party tracking software
Click here to get more information about Conversion bid tool.
