AI digital persona achieved over 10 million viewers within 30 minutes of live streaming on JD.com.
Viewer count surpassed 13 million within 40 minutes, setting a record high
Nearly 20 million tuned in within the first hour, with average viewer duration 5.6 times longer
The integration of artificial intelligence in e-commerce has taken a new turn in China, with significant implications for both technology and consumer interaction. As exemplified by the recent debut of a digital avatar representing Liu Qiangdong, the founder of JD.com, during a live streaming event, this trend signals a pivotal shift in digital marketing strategies.
The Advent of Digital Hosts
On April 16, 2024, a digital version of Liu Qiangdong hosted a live stream on JD.com, attracting over 20 million viewers within the first hour.
This digital persona, named "Cai Xiao Dongge," showcased various products ranging from household appliances to groceries, significantly boosting sales figures...
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