The landscape of China's mobile internet usage, as detailed by QuestMobile's data, reveals nuanced behaviors and shifting trends among users.
The insights cover various facets of digital interaction, including changes in user engagement, the resurgence of cultural and tourism activities, and the evolution of consumer consumption patterns towards more rational and health-conscious decisions.
Adjusting Digital Engagement
There's a slight decrease in the stickiness of user engagement with the internet, marking an 11.4-hour reduction in monthly average usage time. This shift suggests users are becoming more selective in their online activities, possibly seeking more meaningful content or balancing digital interaction with offline experiences.
Cultural and Tourism Activities as Consumer Boosters
The data highlights a significant trend towards increased engagement in cultural and tourism-related scenarios.
Segments such as movie performances, train services, car serv...
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