According to EnfoDesk, China search engine market scale in Q3 2013 reached 11.28 billion yuan (USD 1.84 billion), 20.3% more than last quarter.
Baidu dominated 78.5% search engine market share by revenue (channel revenue not included), followed by Google China with 14% share. After the merge of Sogou and Soso, the new Sogou occupied 5.1% market share.
In Q3 2013, Baidu ranked top in market share by revenue (channel revenue included), with 76.9%. Google China came to the second with 12.2%, followed by Sogou with 8%.
Baidu remained its leading position in China search engine market in Q3 2013. SME could achieve effective marketing by placing ads on Baidu. Google China’s market share kept stable because Google offered enterprises a way to do advertising oversea. However, Google Chinese search and user experience hadn’t been improved, so its market share would decrease furthermore.
The merge of Soso and Sogou to become the new Sogou increased Sogou’s market share, benefiting from Tencent platfroms’ technology and traffic sources.