In 2023, China's Bluetooth headset market witnessed a notable rebound, with sales volumes reaching approximately 85.52 million units, marking a 7.5% increase year-over-year, according to data from IDC.
This growth was spearheaded by the true wireless headset segment, which accounted for 60.9 million units, up by 5.1% from the previous year.
The true wireless market in 2023 exhibited significant trends including a decrease in average prices and an increase in the popularity of semi-in-ear products.
Average prices fell to 365 RMB (pre-tax), a drop of 11.2%, primarily due to technological maturity and cost reduction.
Semi-in-ear products saw a 16% year-over-year increase in sales, making up nearly 40% of the market, up by almost 4 percentage points, reflecting a shift in consumer preference towards comfort for extended wear, especially with the rise of immersive audio applications like short videos and live streaming.
Another segment that experienced rapid growth wa...
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