Before OpenAI Sora's public testing, a niche market emerged in China, capitalizing on the collective anxiety to be ahead in the AI curve—selling knowledge courses and speculative ventures around Sora.
The introduction of OpenAI's video model Sora in early 2024, following the stir caused by the text-to-text LLMs in 2023, showcased the relentless pace of technological advancements. With the allure of new technology, the rush to gain a competitive edge in potentially disruptive fields has led to a fertile ground for speculators and opportunists.
An investigation by The Beijing News on February 20, 2024, unveiled a bustling market of "Sora tutorials" across e-commerce and social platforms.
These tutorials, varying in price from a few to nearly a hundred yuan, often promised insider knowledge and strategies to monetize Sora. However, a closer look revealed that up to 90% of the content available in these courses could easily be found online, questioning the actual value offe...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time