In 2023, China's import e-commerce market has seen transactions soar to 551.77 billion yuan, a climb from 462.84 billion yuan in 2018, highlighted by a 10.4% growth peak in 2023, according to data from Analysys.
This burgeoning market is led by Tmall Global with a formidable 37.6% share, followed by other key platforms contributing to the market's vitality:
JD Global: 18.7%
Douyin Global: 12.3%
Pinduoduo Global: 5.9%
Vipshop: 4.1%
Kuaishou Global: 2.1%
Regionally, over 40% of China's import e-commerce transactions are sourced from economically prosperous zones: Guangdong, Jiangsu, Zhejiang, Shanghai, and Beijing. This is indicative of the purchasing power concentrated in these regions.
The tapestry of product sources is rich and varied:
France commands an 8.2% share of the import market, with Chinese consumers favoring French skincare, women's bags, and apparel.
Australia contributes 9.4%, known for its dairy products, health supplements, and ski...
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