9 Chinese cities top Global Best City Brands

In the latest Brand Finance report, Hong Kong has been crowned the top city brand in China, securing the 41st position globally.

The report highlights the branding strengths of nine major Chinese cities, all making it into the top 100 global city brands. This includes Shanghai (54th), Beijing (58th), Shenzhen (73rd), Chongqing (74th), Macau (81st), Guangzhou (85th), Chengdu (89th), and Nanjing (93rd).

Key Findings from the Report:

1. Hong Kong’s Global Standing:
   • Hong Kong ranks exceptionally in “Familiarity” (9th globally) and as a “Global Important City” (10th).
   • Known as one of Asia’s largest financial centers, Hong Kong’s favorable tax system, straightforward listing procedures, and robust regulatory framework make it highly attractive to foreign investors.
   • With the easing of travel restrictions, Hong Kong is poised for a strong economic rebound this year.
2. Shanghai’s Financial Influence:
   • Ranking 14th in “Global City Influence,” Shanghai asserts its position as a globally impactful financial center.
   • The city leads China in “Future Growth Potential” (7th) and “Strong and Stable Economy” (18th).
3. Beijing’s Global and Cultural Impact:
   • Beijing scores high in “Global Importance” (13th) and “City Familiarity” (20th).
   • Renowned for its exquisite royal palaces and museums, Beijing is also China’s leader in rich history and heritage (31st globally), making it a popular tourist destination.
4. Shenzhen’s Business and Trade Value:
   • Shenzhen ranks as China’s most valuable city for business and trade (16th globally).
   • The city excels in “Ease of Employment” (4th), “Ease of Starting a Business and Innovation” (5th), “Access to Skilled Labor” (6th), and “Ease of Doing Business” (10th).
5. Chongqing’s Emerging Presence:
   • Known as China’s “Mountain City,” Chongqing, despite limited global familiarity (98th), outranks other Chinese cities in various domains among those who know it.
6. Macau’s Tourist Appeal:
   • Macau leads China in “Lifestyle” (32nd), “Entertainment” (35th), and “Openness and Warmth” (57th), maintaining its allure as a tourist destination.
7. Guangzhou’s Manufacturing Ambitions:
   • Poised to become one of China’s leading manufacturing hubs, Guangzhou consistently ranks in the top 20 for “Access to Skilled Labor” (15th), “Ease of Doing Business” (15th), “Personal Tax Benefits” (17th), and “Ease of Employment” (18th).
8. Chengdu’s Financial Sector Growth:
   • Envisioned as a national financial center in Western China, Chengdu is gaining a reputation in financial technology, rural finance, and consumer finance.
   • The city ranks second in China for “Future Growth Potential” (33rd) and “Investment Reputation” (52nd).
9. Nanjing’s Friendly Business Environment:
   • As one of the nation’s most business-friendly cities, Nanjing ranks second and third in China for “Corporate Tax Benefits” (10th) and “Ease of Employment” (13th) respectively.

The Brand Finance report showcases Chinese cities’ diverse strengths and growing global recognition, positioning them as key players on the world stage.