China's search engine sector has been thoroughly dissected in a comprehensive study conducted by CTR Market Research. Concurrently, the size of China's internet user base has been growing, coupled with a gradual resurgence of search engine usage rates over the recent years.
The research identified Baidu, 360 Search, and Sogou as the top three traditional search engines both on all platforms and specifically on desktop devices, with Baidu maintaining a substantial lead.
The mobile platform shows a tiered structure. Baidu tops the first tier with 88.4% of the industry's monthly active users, followed by Shenma, 360, and Quark sharing the second tier, with penetration rates all exceeding 10%. Wukong and Sogou Search, with lower penetration rates, belong to the third tier.
From a user experience perspective, Shenma and Quark led the mobile platform in terms of user satisfaction with the "search experience". 360 Search scored highest in "response speed" and "comprehensive content r...
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