Recently, the Beijing Municipal Bureau of Market Supervision has issued the Beijing Advertising Release Behavior Compliance Guidelines and the Beijing Financial Investment and Wealth Management Advertising Release Compliance Guidelines.
The spokesperson in advertising is prohibited from promoting goods or services who never used the products themselves.
Internet pop-up ads must allow users to close them with a single click.
Advertising for after-school training for primary and secondary schools and kindergartens is strictly prohibited.
Online game advertisements that may harm the physical and mental well-being of minors are not allowed to be published in the mass media for minors.
To ensure compliance with regulations, new guidelines have been introduced for publishing advertisements. These guidelines aim to standardize advertising and financial investment and wealth management advertising activities in Beijing.
It's not clear whether the same or similar regulations...
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