308 million domestic tourism trips were made during the Chinese New Year (CNY) holiday this year, up 23.1% year on year, and recovered to 88.6% in the same period of 2019, according to the Ministry of Culture and Tourism.
Domestic tourism revenue during this period reached 375.843 billion yuan (US$73.29 billion), up 30% year on year, and recovered to 73.1% in the same period of 2019.
During the CNY festival, 10,739 A-level tourist attractions were opened normally, accounting for 73.5% of the total number of A-level tourist attractions in China. About 110,000 mass cultural activities were held nationwide, with about 473 million participants.
The 243 national-level night culture and tourism consumption clusters have 52.122 million visitors, with an average of 30,600 passengers per night in each cluster.
The number of tourists received by Sichuan province ranked first, reaching 53.8759 million, and the tourism revenue reached 24.216 billion yuan, up 24.73% and 10.43%, respectively, year on year, recovering to 89.73% and 84.75% of the CNY 2019. Compared with the total tourism revenue, Yunnan contributed 38.435 billion yuan of tourism revenue in seven days.
According to Qunar data, each traveler traveled 400 kilometers more than last year, and the outbound air ticket was 6.7 times more than that in 2022.
As of January 26, during CNY in 2023, the number of air tickets booked in popular cities had exceeded that before the epidemic (the CNY in 2019).
In 2023, the average price paid for air tickets during CNY was 845 yuan, the same as before the epidemic.
According to Qunar CEO Chen Gang, there will be more opportunities in overseas markets in 2023. During CNY, outbound air tickets increased by 6.7 times over the same period in 2022. The top 5 destinations are Thailand, Hong Kong, Malaysia, the United States, and Indonesia. With the increase in flight supply, it is expected that the number of international air tickets and international hotel reservations will continue to grow.
Duty-free consumption in Hainan continued to be popular. According to Haikou Customs statistics, from January 21 to 27, Haikou Customs supervised 1.56 billion yuan in sales of duty-free shopping, an increase of 5.88% over the CNY holiday in 2022;
The number of duty-free shoppers was 157,000, an increase of 9.51% YoY; per capita consumption is 9,959 yuan.
According to Ctrip data, this year’s Spring Festival, cross-border ticket bookings increased more than four times year-on-year. Bangkok, Singapore, Kuala Lumpur, Chiang Mai, Manila, and Bali have become the most popular international travel destinations for Chinese tourists.
Mao Ning, a spokesman of the Ministry of Foreign Affairs of China, responded that during the Spring Festival this year, the number of people leaving the country exceeded 2.87 million, with an average of 410,000 per day, an increase of 120.5% over the same period last year. The overall order for outbound travel of Chinese tourists increased by 640% year on year, and the order for air tickets increased by more than four times.