According to ZDC report, Samsung occupied 21% market share of brands awareness, ranking the first in September 2013. Followed by Apple, with 14% share. Lenovo ranked the third, a little ahead of Nokia.
Compared to August, Apple had a big growth, hitting 14%. Samsung, Nokia and Lenovo’s brands awareness all dropped in comparison with August.
Different price ranges had different brand awareness. Affected by Apple and Samsung’s high price smartphones, smartphone brands awareness above 3000 yuan (USD 490) reached 31.9%, 6.4% more than that of August. Brands awareness of below 3000 yuan smartphones all dropped slightly.
In September, Android smartphones got a dominantly 78% brands awareness, but dropped a little in comparison with last month. iOS’s brands awareness increased to 14%, which led to the drop of android system’s brands awareness.
From the perspective of camera resolution, smartphones with 8/8.1 million pixels and 12 million and above pixels’ brands awareness kept going up, gained 51.9% and 24.2% in September.
In September, quad-core smartphones obtained most brands awareness, with 46.3%, decreasing 1.2% compared to August. Dual-core and eight-core smartphones brands awareness increased a little.
Large screen smartphones’ brands awareness remained fast growing rate. Though screen size between 4.6-5.0 inches had the highest share of 33.8% in September, it decreased by 2.8% compared with last month. However, 5.0 inches and above smartphones went up by 4.5%, reaching 17.2% in September. Besides, due to the launch of iPhone 5S and 5C with 4.0 inches screen size, 3.6-4.0 inches screen smartphone’s brands awareness grew by 4%.