Although Double 11 is one month ahead, big B2C platforms are busily preparing for logistics.
Last year, the battle over Double 11 began with the competition for brands. This year, the prologue is logistics. Some enterprises revealed that Jingdong’s emails claiming that it would offer logistics compensation and traffic compensation. Experts said Jingdong aimed not only to attract enterprises for Double 11, but also guaranteed the quality of logistics service. Jingdong announced that if sellers choose Jingdong’s logistics service for the coming year, it would offer logistics service for free from October 26 to November 30 in 2013.
As the main player in Double 11, Alibaba has announced its cooperation with EMS, Shentong Express and other big logistics service companies. Besides, Alibaba is upgrading its logistics warning radar, combined with weather forecast to ensure the quality of logistics service during Double 11.
Many brands has already begun preparing for Double 11 half a year ago. Because shipments will increase drastically during Double 11, their own staff couldn’t handle the sudden surge of orders. Quite a lot brands chose Commercial Global E-Commerce Co.Ltd. and other professional warehousing companies. Last year, Commercial Global E-Commerce processed 1.5 million orders per day during Double 11. This year, it is estimated to be 3 million orders per day.
Early in September 2013, Alibaba massive logistics network merged with Rookie, a logistics company set up by Alibaba, Yintai Holdings, Fosun Group, Forchn Holdings. This year’s Double 11 is also a tial for Alibaba’s Rookie network. Many expressed their concern for Rookie, whether it could process the estimated 400 million orders during Double 11.