In June 2013, Jingdong led the B2C appliances market with more than 60%, followed by Tmall with 22.36% market share by revenue. All B2C platforms had similar discount rate, around 10%.
In July 2013, Jingdong expanded its advantages to 64.61% market share by revenue, and 63.69% market share by volume. In contrast, Tmall’s market share by revenue dropped to 19.52% though its market share by volume grew a little to 23.02%.