According to iResearch, the number of total China mobile search users reached 390 million in Q2 2013. China mobile search market is not mature yet. Mobile search technology needs improvement to offer better user experience.
The total mobile search revenue in Q2 reached 1.19 billion yuan (USD 194 million), with a 15.7% QoQ increase.
In China mobile search usage rate in Q2 2013 was 76.5%.
In terms of popular mobile search content categories, web page, news and fictions were the top three, with 58.8%, 54.1% and 51.5% rate respectively. Compared to PC, mobile search content were more likely to contain entertainment and local services.
In Q2 2013, 77.6% users average daily mobile search were more than two times. And 38% users searched 2-5 times a day.
37.8% Chinese used voice search in Q2 2013, and only 19.4% used image search. Although voice search and image search were launched for quite some time, they were not widely used. Especially for image search, it was most used in clothing and book search.
Besides, 66.4% users said they noticed mobile search ads, but only 3.1% clicked on the ads in Q2 2013.