Taobao educational platform Taobao Tongxue, which literally means Taobao Classmates, was launched in August 2013. It combined offline education with online alive educational videos, including K12 entrance exam, vocational training and other mainstream educational aspects.
Also, Taobao Tonxue allows users to set up their own courses, as long as their uploaded courses meet Taobao’s requirements, and their courses could be showed and sold on Taobao Tongxue; however, the profit details are not clear yet.
Taobao’s entering into the online educational field means that the online educational industry has become a big and potential blue ocean market. What’s more, Taobao Tongxue will cause ripples in the online educational system. Some core competitive online educational institutions will become the leaders in the reshuffle, and the small platforms that lack of the core advantages will be eliminated in the process. And the offline educational institutions will face more severe challenges.