Yixun.com, an online shopping website acquired by Tencent, granted payment access from Wechat in the middle of August 2013. Data showed that in the second half of August, after Yixun.com granted access from Wechat both in PC and mobile devices, the number of total accumulated transactions from Wechat hits 30,000.
By the end of August 31 2013, the number of average daily transactions from Wechat was more than 1,600. 60% were from mobile devices, with average 150 yuan (USD 24.3) per transaction. On August 31, transactions reached 3,000 a day, 500% more than the middle of August. Besides, Yixun mobile app new users reached 400,000.
Wechat’s access to Yixun.com was an important move for Tencent e-commerce mobilization.
Although Wechat offered an open platform for m-commerce, but the shopping business model is yet to be mature and tested.