In the first half of 2013, China mobile e-commerce reached 53.2 billion yuan(USD 8.6 billion), with a YoY increase of 44.1%. It is expected to reach 130 billion yuan (USD 21 billion) by the end of 2013.
In 2012, the mobile e-commerce enterprises were 250.5 million. It is estimated to be 372.5 million in 2013. By the end of June 2013, the mobile e-commerce users reached to 78.05 million, to be 155 million by the end of 2013. The mobile shopping time was between 8 -10 am and 6-8 pm, most people during which were taking a bus or metro.
When asked why shopping on mobile devices, 54% said it was convenient to do mobile shopping, 28% believed they could find cheaper products and 5% did it just for fun.
The popularity of smartphone is the driving power of mobile e-commerce. At the same time, Tmall, Jingdong and Amazon launched their mobile app, increasing shopping frequency on mobile.
Mobile shopping is not limited by time or location, making mobile e-commerce be completed any time and anywhere. The bigger smartphone screen and better webpage design have improved user experience. The app development, QR code and mobile payment all contributed to shorten shopping procedures and improve mobile shopping convenience.
More and more e-commerce enterprises are going to compete in mobile market soon.