According to iResearch, the total mobile brands advertising cost in June reached 46.09 million yuan (USD 7.48 million). Nokia spent most on online advertising, with 11.56 million yuan (USD 1.87 million). Followed by Motorola and Samsung.
Portal websites, IT and video websites were the priorities of online advertising. Advertising by mobile brands spent on Portal websites reached 28.04 million yuan (USD 4.55 million), which was 60.8% of all. The second was IT websites, with 9.37 million yuan (USD 1.52 million). Video websites came to the third with 5.05 million yuan (USD 819,000).