Recent data from CTR Media Intelligence reveals a notable growth in China's advertising sector, showcasing a 4.8% year-on-year growth for the first half of 2023.
The National Bureau of Statistics announced in July that China's GDP rose by 5.5% year-on-year in the first half of 2023. This economic uptick has seemingly provided a confidence boost for the advertising sector.
Elevator LCDs and elevator posters both experienced double-digit year-on-year growth. Cinema videos, train/high-speed rail stations, airports, and subway advertising expenditures all shifted from a negative to a positive year-on-year change.
Advertising in television and street facilities saw a year-on-year decline. Still, the drop is lesser by 12 and 34 percentage points, respectively, compared to the same period in the previous year.
Radio advertising, however, saw a more significant decline. After a positive rebound in March, the advertising market continued to grow in April and May, though there was a ...
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