According to IDC's latest data, China's AR/VR headset shipments totaled 107,000 units in the first quarter of 2024, representing a significant year-over-year decline of 37.8%. Despite this downturn, the market shows signs of potential recovery in the latter half of the year.
In Q1 2024, the Augmented Reality (AR) segment saw shipments of 8,000 units, marking an impressive year-over-year increase of 119.2%. The Extended Reality (ER) segment experienced even more robust growth, with shipments reaching 44,000 units, up 136.2% from the previous year.
Conversely, Mixed Reality (MR) shipments dropped by 52.7% to 34,000 units, and Virtual Reality (VR) shipments fell sharply by 72.6% to 22,000 units.
Market Insights and Trends
AR and ER Market Analysis
The combined AR and ER market saw a total of 52,000 units shipped in Q1 2024. Splittable glasses led the ER segment with 44,000 units, reflecting a 150.4% year-over-year growth. Integrated glasses shipments were 8,000 units, ...
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