Chinese Academy of Sciences and Sina Weibo jointly released a Chinese University students Weibo usage analysis in August 2013.
By the end of June 2013, top 10 celebrity accounts followed by university students is shown above. He Jiong, a Chinese TV host, ranked top with 6 million university followers. Music star Lee-hom Wang and executive Kai-fu Lee were also on the list.
This showed that university students wanted to follow celebrity in different fields to know their opinions in life.
The top 10 media Weibo accounts followed by university students were Sina News, NBA, People’s Daily, New Weekly,etc. University students paid their attention on news and social events. Besides, sports were loved by students, with 1.56 million university students followed NBA.
As for enterprise Weibo accounts, top 10 included Qihoo 360, MIUI, Tmall, Jingdong, etc. University students tend to follow enterprise whose products they used in daily life. Internet enterprises and mobile manufacturers, e-commerce enterprises,games drew a lot of attention. Besides, other enterprises like Dajie, which helps students to find a job, was also on the top 10 list.