Attention is a scarce resource in today’s world. It has unique distribution patterns and characteristics. Only with proper methods, can brands capture, develop and manage it.
Chinese Gen-Z Attention Distribution
Time
Chinese Generation Z’s attention is widely allocated across different time periods. If we look at a 24-hour calendar day, Gen-Zs generally spend a significant part of their attention during late night, particularly from 10 pm to 2 am the next day.
They mainly spend their time on watching videos, listening to music, and gaming. And if we look at a 365-day calendar year, Gen-Zs tend to pay more attention to festivities and holidays comparing with elder generations. They often treat themselves by shopping.
Gen-Zs usually have 8 pm-2 am at their disposal to allocate their attention at will. They generally stay until late at night and indulge themselves in entertainment during their private time.
8 am-12 pm and 2 pm - 6 pm are two time periods where they don’t have ...
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