A box is supposed to function as a storage tool. But in recent years, the "Blind Box" has gained its popularity in China.
Benefiting from this trend, a Beijing-based toy maker Pop Mart raised $676 million in an initial public offering (IPO) at the end of 2020 which gave the company a valuation of $7 billion ahead of the trading debut.
The Trendy Box
December 10, 2020, Chinese toymaker Pop Mart International Group made a stellar debut on the Hong Kong stock market, closing nearly 80% higher than its issue price to end the day with a market capitalization of $12.5 billion.
The success of Pop Mart and its subsequent IPO is linked to a simple yet fascinating product - the Blind Box.
The second half of 2019 saw a sudden uprising of fashionable "Blind Box", which can be spotted everywhere, from a physical mall to the vast ocean of the internet - WeChat Moments, Weibo, etc.
As its name indicates, a Blink Box is a box for sale whose content is unknown to the buyer before maki...
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