Douyin, TikTok's Chinese platforms, saw its Q1's DAU peak on Chinese New Year's Eve, February 11th, when the main platform DAU reached 580 million, according to Tencent News.
The DAU of Douyin Lite and Douyin Huoshan exceeded 100 million, which indicates that a combined DAU of all Douyin platforms could reach about 700 million.
According to data from Jiguang Data, Douyin Lite DAU was about 84 million on 11 February while Huoshan DAU was 28 million and Douyin's main platform about 580 million.
Related: Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED
On January 26th, Douyin and CCTV Spring Festival Gala announced that the Douyin became the exclusive partner of the Spring Festival Gala 2021 exclusive red envelope (Hongbao) and the red envelope was issued on Chinese New Year's Eve for 1.2 billion yuan (US$182.64 million).
This has set a record of red envelope cash at the Spring Festival Gala in recent years. But, user retention wasn't as sati...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time