Among the potential buyers of cars in China in the next six months, the post-95 generation (born between 1995-1999) accounted for 11%, according to China New Car Purchase Intention Study 2021 by JD Power.
Over 60% and nearly a quarter of the post-95 potential customers tend to buy domestic brands and new energy vehicles (NEV), the highest among all age groups.
The study finds that the purchase intention of Chinese domestic brands is 49%, up from 22% in 2016. Generation Z has the highest purchase intention (61%) among all age groups, which is 8 percentage points higher than the average and 9 percentage points higher than people born between 1990 and 1994.
The top reasons for Generation Z to consider domestic brands are attractive design and styling exterior; comfortable drive and ride experience; interior is spacious and comfortable; safety and fuel efficiency.
Consumer purchase intention of NEVs also increases to an all-time high of 16%, up from 3% in 2018, among which Gene...
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