As the world slowly recovers from the pandemic, China's outbound tourism sector is witnessing a promising resurgence. A recent report released online by the China Tourism Research Institute on July 30th provides an insightful glimpse into the trends of the first half of 2023.
Asia Dominates Destination Preferences
According to the report, a whopping 94% of Chinese travelers preferred destinations within Asia. The first half of 2023 saw mainland Chinese tourists making over 40.37 million trips abroad. Short-distance travels, primarily within Asia, were the first to bounce back, capturing the attention of 93.9% of these travelers.
Regarding specific regions, East Asia and Southeast Asia emerged as the favorites, with the former accommodating a substantial 83.92% of the outbound tourists.
Policies and Flight Resumptions Fuel Recovery
Efforts by the Ministry of Culture and Tourism to optimize outbound tourism policies, such as releasing lists for group tours and "flight + hotel" ser...
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