Attention is the first impetus for people to start thinking and take part in the action. It has become a scarce resource in the prosperity of the Internet. Today's young people's daily cross-screen multithreading behavior has intensified the dispersion and switching of resources.
When is their attention most active? What do they focus on? What formats? How to activate? What are the characteristics? All these will have an important impact on the economic and social practice in various fields.
As a group of young people growing up in the Internet age, the distribution, capture, switching and other aspects of attention of the post-95 generation are different from other generations.
Compared with those born before 1995, many post-90s have not yet formed a family, and they are more "time independent"; post-00s are new to the society, facing dramatic changes in social identity and pace of life, and also have more "freedom of consumption", according to a Tencent research.
The rese...
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