Today, in some areas of consumption in China that were originally only for women, men's consumption has also begun to emerge.
According to the data of a white paper from So Young, the number of male medical cosmetology consumers in China has increased by 52.30% in 2019, which is lower than the 70% growth rate of female consumers, but it is still far higher than the counterparts in mature markets such as Japan and South Korea.
Now about 30% of medical cosmetology consumers in China are male.
According to the data jointly released by Tmall and Cainiao, the stock of imported cosmetics for men increased by more than 3000% for Double 11 over the same period last year.
Moreover, according to CCTV news, 31% of male users said that they would never use cosmetics in 2016. However, by 2019, this proportion has been reduced by two thirds. It is estimated that by 2023, the global market for men's cosmetics will reach 540 billion yuan.
According to Euromonitor, the retail segment of ...
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