Alibaba is launching Hema x Member on the coming National Day 1 October 2020 in Shanghai, the first domestic funded warehousing membership retail brand in China.
The first Hema x Member store will be officially opened on October 1st on the B1 floor of Senlan commercial center in Pudong, Shanghai, covering an area of 18,000 square meters, bigger than most of Hema stores.
As early as June 4, Hema announced that it would operate its first Hema x Member store in Shanghai. In the future, it will expand to Beijing, Xi'an, Shenzhen, and other cities.
The official account of the Hema Membership store will be warehousing shelves, with online and offline integration. The first batch of online products for sale includes Moutai, Phillips electric toothbrush, Evian mineral water, and etc.
This is the first landing project of Alibaba's paid member business. It will focus on the scene of "eating" to construct commodity categories and focus on cost-effective consumption.
At present, the...
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