The monthly active mobile users of China's blue-collar population has more than doubled from July 2016 to July 2020, from 15.48 million to 33.79 million, with an average annual growth of 21.5%.
In the first and second-tier cities, the blue-collar is very active. However, the third and lower-tier cities also have great growth potential.
The post-80s and post-90s are the main groups of new blue-collar workers, accounting for nearly 70% of the total; with the growth of the post-00s, the new blue-collar team is getting younger.
Most of the new blue-collar workers in China are male, and the couriers, especially the delivery riders, tended to be young unmarried people, while the drivers of online car hailing services are mostly elderly married people.
The new blue-collar group has a wide range of interests, which also reflects their professional characteristics and lifestyle background; takeaway riders and couriers show a stronger interest in social networking, en...
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