The Yuanbao Group, in collaboration with the China Insurance and Pension Research Center at the School of Finance of Tsinghua University, recently published the "2022 China Internet Insurance Consumer Insight Report" (hereinafter referred to as the "Report").
As the economy recovers and market confidence improves, insurance awareness and demand awakened during the pandemic are expected to be unleashed, ushering in a new growth cycle for the Chinese insurance industry, says Li Hong, head of the marketing department at Yuanbao Group.
The Report provides a detailed analysis of the consumption behavior of Internet insurance users, focusing on insurance expenses, purchasing channels, product demand, and claims services while also describing typical consumer demographics in detail.
Millennials Show the Strongest Acceptance of Internet Insurance
Li Hong highlights that among all age groups, Chinese millennials, or those born in the 1980s, have the strongest acceptance of internet insu...
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