The number of online travel booking users in China dropped to 342 million in 2020 from 418 million in 2019.
LY.com relies heavily on WeChat Mini Program, leading other mobile travel platforms with over 155 million monthly active users.
China online travel market grew 8% QoQ in H1 2020
China's online travel market transactions totaled 140 billion yuan and 152 billion yuan in the first and second quarter of 2020, about one-third of the same period in the previous year (421 billion yuanin Q1 2019; 448 billion yuan in Q2 2019).
Online air ticket booking grew by 8.7% QoQ to about 71 billion yuan in Q2 2020, less than half of the total in Q2 2019.
Train ticket booking was about 57.5 billion yuan in Q2 2020, compared with 121.7 billion yuan in Q2 2019.
China's Mobile Travel Apps
Characteristics of China outbound travelers in 4 segments...
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