China's Fast Moving Consumer Goods (FMCG) market, a critical indicator of domestic consumption patterns, presents a mixed picture in Q2 2023, reflecting both resilience and challenges. Here's a breakdown based on recent data from CTR and CCTV Market Research's Kantar Consumer Index.
1. Market Growth and Diversification
Despite the "high base effect," the FMCG market in Q2 2023 maintained a steady growth rate, signaling a moderate recovery trend. Regionally, while the East and North areas experienced a slight growth of 1.5% and 1.6% respectively, the South region faced a decline of 3.8%.
The "high base effect" refers to the distortion that can occur in financial or economic data as a result of an exceptionally large value or growth rate during a previous period. When this high base is used as a comparison for current data, it can lead to misleading interpretations of growth rates or trends.
There are, however, disparities in the performance of various categories. Household clean...
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