Over 23% of users changed their preference of channels for buying daily commodities, medical care, and fresh grocery products, according to a recent iResearch report. Overall, users tend to favor JD and PDD more.
The preference for Tmall has remained the same while Taobao has declined. JD has become Chinese consumers’ first choice for fresh and medical care products according to the iResearch report.
The same report shows users have significantly increased their frequency in using e-commerce platforms after the epidemic outbreak. Among all platforms, the growth rate of high-frequency users on JD is the fastest.
The number of users who use JD three or more times a week on average increased by 3.0%, with a growth rate of 16.7%. The number of people who use JD twice and once a week increased by 2.3% and 1.7% respectively.
From the epidemic outbreak to the 618 promotion, the growth rate of the number of unique devices and users’ effective time spending on e-commerce...
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