The number of monthly active users of WeChat Mini Programs has exceeded 863 million (as of December 2020) according to data from QuestMobile.
On average, each WeChat user uses 5.6 mini programs in December 2020, up from 5.1 a year ago.
The average time spent per user on WeChat Mini Programs increased by over 27% to 68.15 minutes.
Top WeChat Mini Program categories by MAU growth are Lifestyle Services, Business, Shopping, and Education in September 2020.
The GMV of mini-programs transactions has increased by 115% YoY, and the self-operated GMV of brand merchants has increased by 210% YoY, according to data shared at Tencent Global Digital Ecosystem Summit.
Pinduoduo secured more younger users on this platform. The fastest-growing industries utilizing WeChat Mini Programs are daily commodities, luxury goods, shopping centers and department stores.
The total GMV of mini programs in the first half of 2020 has reached the full year GMV in 2019. Total GMV in 2020 is...
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