The transactions of China's online shopping market is expected to reach 2.1 trillion yuan in Q1 2020, down 33.3% quarter on quarter or decrease of 1.2% year on year.
In Q4 2019, the transactions of China's online shopping market reached 3.2 trillion yuan, an increase of 38.5% QoQ or 26.9% YoY. The growth was higher than the growth rate of total retail sales of consumer goods in China.
The Double 11 Shopping Festival, the rise of live streaming e-commerce, and the further penetration into the lower-tier cities market have significantly boosted the trading in Q4 2019.
During the epidemic period, the overall e-commerce transaction, especially the online transaction of physical goods, showed strong resistance compared to offline consumption.
At the same time, it also accelerates the penetration of fresh grocery e-commerce and live streaming e-commerce in the consumer end.
B2C online shopping market in China is estimated to expand further to 56.6% in Q1 2020. The boundary...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time