Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field of culture, travel, health, and tech categories.
Firstly, the boundaries of means of creation are disappearing. Both supply and demand for short videos are increasing.
Short videos had been increasingly popular in 2019.
According to data from CNNIC, average time spent on short videos by users had been constantly growing during the first half of 2019.
According to Xinbang’s survey, compared to time spent on text, image, comic books, live streaming, and audio, time spent on short videos has shown significant growth.
In addition, the percentage of content creators working in text and image creation i...
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