31.2% of the Chinese population have the habit of listening to audiobooks. And, China has over 200 million evening podcast users with a total playing duration of 10.9 billion hours, according to a recent report from research company Analysis.
Users' evening usage time in the mobile audio segment account for 46.3% of the total usage time, which is higher than that in online video, short video, and mobile music.
In recent years, the "night economy" is regarded as a new growth point of urban economic development in China. According to the data of Analysis, the compound growth rate of China's night economy from 2013 to 2018 is 11.9%, and the market is expected to reach 17.4 trillion yuan in 2020.
The number of night podcast listeners reached 217 million in 2019, reaching 10.9 billion play hours, up 95% year on year.
After 9 pm, when the users of short video and long video decreased significantly, the mobile audio was still active. And, the average usage time is about 40.7 m...
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