It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories.
Over 90% growth in advertising investments for the last 5 years.
What are the changes in luxury product marketing on WeChat?
In the last 5 years, the average annual growth rate of advertising investments from luxury brands on WeChat exceeded 90%. Advertisers' demand and focus have also changed following high growth.
WeChat has become the main battlefield for digital marketing strategies.
From the display advertising at the very beginning, to the current social marketing matrix, WeChat has become far more than an advertising platform for the luxury sector, but also an important digital marketing battlefield where long term brand maintenance, daily...
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