During the period of epidemic, the Internet has become the main source for people to acquire knowledge.
Over the 30-day period from mid-Feb to mid-March, the average number of daily searches for knowledge content related to education on Baidu is over 350 million, an increase of 86% year over year. K12 and foreign languages are the most popular while searches for studying abroad dropped by 49%.
While the average daily plays of knowledge related videos reached 150 million, the user time spent on educational Baidu mini-programs increased by 30% over the previous period. Online education has been heating up.
With regard to the specific content of searches on Baidu, the user demands for K12 (kindergarten to high school education) and foreign languages are the highest.
The sector of education and training, including interests and hobbies, pre-school, studying abroad, higher education and occupational training, also sees huge market potentials.
It’s worth noticing the increase...
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