Taobao sales referred from Taobao Live, Alibaba's live streaming platform, grew by 150% for 3 consecutive years from 2017 to 2019.
Hangzhou, the headquarter of Alibaba Group and Taobao, accounts for over 10% of the total number of live-streaming anchors on Taobao Live. Guangzhou, Lianyungang, Suqian, Shanghai, Beijing, Shenzhen, Chengdu, Suzhou, Jinhua, and Wenzhou are also in the top 10.
The number of live streaming accounts on Taobao Live more than doubled in 2019.
The number of products on Taobao Live grew by 190% in 2019.
The daily streaming videos are over 350 thousand hours in 2019.
The ratio of Taobao Live referred sales to the total sales almost doubled at the end of 2019. The top industries by transaction value growth are automobile, large household appliances, and books/audio/video.
The number of live streaming anchors more than doubled in 2019.
Related Dossier: Taobao Live
Case study: selling luxury product through Taobao live bro...
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