Bonbater, a snacks brand owned by Alibaba with rising popularity on Taobao, is recently revealed by the Chinese media. What are Alibaba's advantages of running its own brand?
The official business registration information shows Bonbater's dealer is Hangzhou Xinxuan E-Commerce Co., Ltd, which is a wholly-owned subsidiary of Taobao.
The company’s former legal representative is Jiang Fan, current president of Taobao and Tmall; and, its current legal representative is Zhang Di, head of Xinxuan.
Bonbater Chinese trademark registration
In addition, we found from the official website of State Administration of Trademarks that, as early as September 10 of 2019, trademark applications of Bonbater for various categories had been submitted by Alibaba.
Search results of Bonbater on Taobao
Searching "Bonbater" on Taobao, we found that ...
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