In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community.
Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, who has been promoting short videos this year, has also disclosed the total duration of the Top 100 videos – about 1,204 years.
The post-95 generation has become the group that publishes the most Beauty & Makeup contents among all ages groups.
In 2019, Xiaohongshu witnessed the output of a variety of makeup content that triggered trends. Many popular makeups were shared first in Xiaohongshu before their widespread, which once again verified Xiaohongshu's ability to drive popular and trending topics.
In the fashion sector, the report shows that men are more inclined to publish fashion...
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